Geffen Playhouse, Ellen Meeropol, what to do to promote your book

November 28th, 2011

Off to Chicago this week for our sales meeting which absurdly always falls on finals week.  Zipping off to Chicago where it’s 36 degrees is such a joy.

What I do in Chicago at our sales meeting:  I present the spring titles with their tip sheets, marketing and publicity plans and the tours we have in place.  That’s why it’s important for the authors to already be engaged in doing publicity before their book comes out.  The press does the marketing and dropping galleys for reviews and the author sets up events—one hopes.

Sometimes you have an author who doesn’t want to do any events.  But unless your author is Thomas frickin’ Pynchon, then he/she is going to be S.O.L. for getting a second book if he/she won’t do anything to promote the book.

What does an author need to do to promote their book?

Well, they need to do what our author Ellen Meeropol did.

Here is her website:

Her book was well reviewed but I give the credit for her book’s success to the author.  She got out there and worked to move this book.  Staying in your own hometown just isn’t going to cut it. And she’s coming to Los Angeles and staying with us next Sunday night.  I have to find out what she likes to drink and stock plenty of it, but since we’re having our Red Hen Christmas party the night before, we should be okay if she decides to do shots of tequila or snap down some kahlua and coke.

We had to warn her about the dogs (three of them,) cats (three of them,) chickens (three of them,) birds (thirty of them,) and rabbit (cheese stands alone.)

She’s ready for anything; that’s because she’s a New Englander.  Your average So Cal woman is a little more high maintenance.  But, just to be sure, I bought all new bedding for the room.  It’s going to look like the royal pavilion when Ellen arrives.

Check out her great photos!

Check out her events schedule:

Monday, December 5, 2011, 8:00 p.m.: Red Hen Press reading with Marcos M. Villatoro and Hope Edelman, at the Geffen Playhouse, Los Angeles, CA

Wednesday, Feb 1, 2012, 7:00 p.m.: Reading at Forbes Library,CoolidgeMuseum, part of the Local History/Local Novelists series

March 3, 2012: Panelist: “Balancing Craft and Commitment in Political Fiction” with Rosellen Brown, Heidi Durrow, TracyDaughterty. Association of Writers and Writing Programs annual conference,Chicago,IL


And her impressive past events


Selected Past Events

November 19, 2011: Annie’s Book Stop,Worcester,MA

November 9, 2011: Nursing classes,CentralConnecticutStateUniversity

October 22, 2011: WriteAngles Writers Conference,South Hadley,MA

October 16, 2011: The City Congregation for Humanistic Judaism,New York City

October 8 & 9, 2011: Wordstock Literary Festival,Portland,OR

September 29, 2011: Book club discussion,Longmeadow,MA

(I’d love to come to your book group, in person or on Skype.)

September 25, 2011:SalemLiterary Festival,Salem,MA

September 18, 2011: “In it for the Long Haul: Writing the novel,” Lilly Library,Florence,MA

August 21, 2011: Unitarian Universalist Society of GreaterSpringfield,MA

June 16, 2011:LoomisVillage,South Hadley,MA

June 12, 2011:BayPathCollege,Longmeadow,MA

June 3, 2011: Books on the Square,Providence,RI

May 24, 2011: Book Culture,Manhattan

May 11, 2011: Book party, Chicago

May 10, 2011: Boswell Book Company,Milwaukee,WI

May 7, 2011: Book party,North Oakland,CA

May 1, 2011: The Muse and the Marketplace conference, Boston

April 28, 2011: Book group discussion, Amherst, MA

April 30, 2011: East Longmeadow Public Library,East Longmeadow, MA

April 30, 2011: Benefit Garden Party and Book signing, Mont Marie,Holyoke, MA

April 8-10, 2011: Books on the Nightstand Retreat, Northshire Bookstore, Manchester, VT

April 5, 2011: Broadside Bookshop, Northampton, MA

April 2, 2011:Maine Festival of the Book, Portland

March 24, 2011: Tufts Library, Weymouth,MA

March 21, 2011: Book group discussion, South Hadley,MA

March 22, 2011:Porter SquareBooks, Cambridge,MA

March 18, 2011: Virginia Festival of the Book, New Dominion Bookshop,Charlottesville

March 10, 2011:Cornelia Street Cafe, New York

March 8, 2011: Book group discussion, South Hadley, MA

March 4, 2011: The Bookstore, Lenox, MA.

February 18-20, 2011: San Miguel Writers Conference, Mexico.

February 9, 2011: Odyssey Bookshop,South Hadley, MA.

February 3, 2011: Busboys and Poets, Washington,D.C.

February 4, 2011: The Big Hunt,Washington,D.C.

October 23, 2010: Write Angles 25, South Hadley, MA.

July 4-9, 2010:Mt Chocorua Writers Workshop, Conway, New Hampshire

May 15, 2010:Ann Arbor Book Festival Writers Conference, Ann Arbor, Michigan

January 14, 2010: Stonecoast MFA Alumni Reading, University of Southern Maine

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